13-22: The Wonderful World of Google


What is Google?

Google are a multinational public corporation whose main investments are Internet search, cloud computing and advertising technologies.  Founded by Larry Page and Sergey Brin who named the search engine they built “Google,” a play on the word “googol,” the mathematical term for a 1 followed by 100 zeros. The name reflects the immense volume of information that exists, and the scope of Google’s mission: to organize the world’s information and make it universally accessible and useful.

How Google Searching Works:

Google’s three main focus areas:

1. Advertising: Google generate the majority of their revenue from advertising. They utilise their other products as a medium through which advertising can be generated. The idea is that you see advertising that is relevant to what you are currently looking at, or a product you are currently using, as the ads that are shown are based on the search terms you have entered.

How Ads Work:

2. Apps: Google build a number of web-based applications or ‘apps’ which endeavour to make it easier for people to share information and get things done. GmailGoogle Calendar and Google Docs are great applications for organising and collaborative sharing. All the information associated with this software is stored securely online and accessible with any device that has a web connection. There are so many apps and Google products, its better if we just show you the page with them all on. Take a look at 3 of these before class, if you can.

How Apps work:

Some useful Apps and Services

1. Google Images:

  • A comprehensive image web search

2. Google Docs

  • Create and share your work online, upload files from your desktop and is accessible from anywhere. You can access this through your Gmail account

3. Google Books

  • Search and preview millions of books from libraries and publishers worldwide. Look here for more information about Google Books.

4. Google Calendar

  • Organize your schedule and share events with friends. You can access this through your Gmail account.

5. Google Chrome

  • Google Chrome is a web browser (like Internet Explorer or Firefox) that runs web pages and applications with lightning speed. Learn about Google Chrome – Why use it? What is a web Browser?

6. Google Maps

  • Web-based map service with basic and custom maps, get directions and street view options. Check out Google Maps for Mobile.

Mobile: Google have designed their services so you can access them wherever you are. Products like Google Maps and YouTube can be accessed right from your phone.  Google also have developed the phone operating system Android, the world‘s first fully open platform that any mobile developer can use and any hardware manufacturer can install on a device.

Source: Google – Corporate Information Overview (2010): http://www.google.com/corporate/

A list of  Google’s Apps and services: http://www.google.com.au/intl/en/options/

  1. Watch all the informational clips and look at all the links we’ve listed above.
  2. Open Google Calendar and enter an event or two. Have a look at how you can create multiple calendars for things like work and home.
  3. Have a look at the Google products webpage and look at three other Google products
  4. Look for two places on Google Maps: Your house and a famous place or monument in the world; like the Eiffel Tower, Trafalgar Square, Moulin Rouge, Taj Mahal or anywhere you like! Play around with street view to get an on the ground view of the place.
  5. Upload a document to Google docs and make it available for all to see. Put this link in your blog post.
  6. Search in Google Books and select a book to preview online
  7. Blog about your adventures in the Wonderful World of Google!

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